A distributor works closely with a manufacturer in order to sell more goods and gain better visibility on these goods. Distributors find wholesalers who will resale their products. A wholesaler works more closely with retailers to match their needs through buying products in bulk at a discount.
a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking; also called a Full-Function Wholesaler.
Wholesalers are one of the important channels in the distribution chain of goods. They buy large quantities of products directly from manufacturers or distributors and resell in smaller units. Their customers are quite varied, namely retailers, commercial industries, institutions, or end consumers of the products.
